Chris Heria
Chris Heria
About
Chris Heria is a calisthenics fitness influencer whose brand voice is confident, motivational, and authentic.
He speaks in a “you got this” vibe that inspires people to do what they previously thought was impossible.
This page includes a welcome email, an “installing a belief” email, and a product launch email.
Subject line:
WELCOME TO THE ELITE THENX FAMILY!
Body:
Yo, what's up!
Welcome to the Elite ThenX army, all *60 thousand* of us strong. 💪
First off, RESPECT for taking this step. The majority of people never even START their journey.
Look, I'm not gonna bullshit you - this fitness thing isn't easy, but it's SIMPLE.
The principles that got me my first pull-up are the same that make me a World Bar Athletics Champion.
But, because I know you’re just itching to get started, here’s that free PDF I promised:
The only 10 exercises you need
While you work through that, here’s what you’re getting from me starting tomorrow to ensure your continued success:
STEP-BY-STEP PROGRESSION SYSTEM:
Most people fail because they try advanced moves too fast or stay stuck doing the same basic shit forever. I’ll tell you EXACTLY what to do each day. No more wasting time with random YouTube workouts. You'll master skills in WEEKS, not YEARS.
PERFECT FORM BREAKDOWN:
Bad form = injuries = quitting. I break down exactly how to do each movement correctly. Your body won't break down like 90% of people who try to learn this stuff alone. My back injury nearly ended my career until I fixed my form. I'm NOT letting that happen to you.
24/7 MOTIVATION SQUAD:
Working out alone can be really difficult sometimes, and most people quit when it gets hard. So it can be really helpful to have someone always in your corner. This way, you stay CONSISTENT even when your friends and family don't understand your goals.
I've trained elite athletes, celebrities, and complete beginners. The THENX method works for EVERYONE who commits to it - regardless of your starting point, age, or natural ability.
Your transformation starts now.
GET AFTER IT!
-Chris
Welcome
Subject line:
The Only Equipment You Need Is Already With You
Body:
Hey there,
I wanted to reach out because I see too many people “waiting.”
Waiting until life gives them the perfect circumstances.
But here's the truth I've learned after years of transforming not just my body, but thousands of others:
Your body is the only gym you'll ever need.
Think about how conventional training actually works:
Driving to the gym in traffic.
Paying for that expensive membership.
Trying to fit workouts around restricted gym hours.
Waiting for equipment while "bros" hog the bench press and influencers monopolize the squat racks.
And when you travel? Your entire routine falls apart.
I know because I've been there.
But when I discovered calisthenics, it seemed like it would solve all my problems.
Except one thought still remained: "Will I progress as well as I would with weights?"
I think that if you've seen my physique before, then you'll know that the answer is "Yes. And then some."
What makes this approach so powerful is the built-in progression system. Take the basic push-up:
New? Start with wall push-ups
Then, progress to regular push-ups
Use diamond pushups to target triceps
Advance to archer push-ups for unilateral strength
Master the one-arm push-up for incredible shoulder stability
Eventually tackle the planche push-up, which builds strength no bench press can match
The same progression exists for every movement pattern, allowing you to continuously challenge yourself without ever adding a single weight plate.
Let's be honest - which is more impressive: adding another 10 pounds to a barbell, or mastering the muscle-up where you propel your entire body through space with pure strength?
This is the difference between merely lifting weights and having complete mastery over your body - and it translates to everything you do, from carrying groceries effortlessly to having the functional strength to excel in any sport or activity.
No more excuses about gym closures, travel disrupting your routine, or not having the right machine.
If you've been waiting for the "perfect setup" to start your fitness journey, I'm here to tell you: look down. Your perfect gym is already with you.
Ready when you are,
Chris Heria
“Installing a Belief”
Subject:
The 3-year project that just unlocked my impossible rep count
Body:
Yo {{first_name}}!
My 3-year search for the perfect weight vest is finally over. But… I had to build it myself.
For years, I've been testing every weight vest on the market during my training. The frustration was real - it seemed like none of them were designed with actual calisthenics athletes in mind.
They restricted movement, shifted during dynamic exercises, and honestly just felt like they were made by people who never tried a muscle-up while wearing one.
So I decided to solve this problem myself.
THE JOURNEY TO BUILD WHAT WE NEED
Standard tactical vests are built for walking or military drills, not the explosive movements and full range of motion we need:
Most vests shift and bounce during any dynamic movement
Poor ventilation turns them into sweat traps
Fixed weights limit your ability to progress gradually
WHAT THE THENX VEST DELIVERS
After 18 months of prototypes and testing with our team:
X-Strap Design: Full shoulder mobility for muscle-ups and handstands
Compression Fit Technology: Stays locked to your torso during inversions
Micro-Weight Adjustment: Add weight in 2lb increments (10 - 40 lbs) for precise progression
360° Ventilation Mesh: Breathes during intense training sessions
Ultra-Thin Profile: Minimal clearance issues with bars and rings
THE DIFFERENCE I FELT IMMEDIATELY
Last month, I was stuck at 15 weighted muscle-ups with my old vest that would shift uncomfortably during each rep.
First session with the final THENX prototype, I hit 22 reps (!!!) at the exact same weight - the vest stayed perfectly in place, allowing me to focus purely on the movement rather than constantly adjusting equipment.
That moment confirmed we'd finally solved this.
This isn't about selling you another piece of equipment. This is about finally having the tool I've personally needed for years.
LIMITED FIRST RELEASE SALE
I'm making these in small batches to ensure quality. I test each vest personally.
Early Access: $189.99 > $149.99
GET THE VEST
This is now the only vest I would personally use in my training every week. It's the one I wish had existed years ago.
Stay strong,
Chris Heria
P.S. I've documented my entire journey developing this vest on YouTube - from frustration with existing options to the final design breakthroughs. Check it out if you're interested in the process.